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If you’re a follower of all things makeup and beauty, then chances are, you’ve heard about Rare Beauty. In case you haven’t heard, let me fill you in! Rare Beauty is a makeup brand that was launched in 2019 by none other than Selena Gomez. Makeup fans and Selena fans alike were so excited to see what she was launching and when Selena first previewed her beauty brand, the internet went crazy!
Rare Beauty by Selena Gomez
Rare Beauty launched a whole collection and made a huge splash in the makeup community. Products that they launched included foundations, lipsticks, lip balms, concealers, blushes, eyeliner, a primer, a setting spray, a blotting kit, highlighters, brushes, and a beauty sponge. Along with the products, Rare Beauty announced that they will start a Rare Impact Fund, which aims to raise $100 million over the next 10 years toward mental health. So, not only did Selena Gomez launch a full range beauty brand, but she is also giving back and making an impact on our society which I think is pretty great.
When I first saw the products and the full line that was released by Rare Beauty, I was immediately captivated. Although there has been an increasing amount of celebrities jumping into the beauty space, Selena’s brand felt like a breath of fresh air that caught my attention. What first caught my eye, in particular, was the overall appearance and the aesthetic of the brand. I love all things light pink, nude, and neutral, and I felt like this brand just looked so clean.
Additionally, I really loved the packaging of the products because it was so innovative and unlike anything I own. All of the packaging is in bottles that have a circle on top of the cap. Not only does the circle on the top of the cap look very nice and modern, but it is also intended to help those with arthritis to open the products easier. Thus, making the packaging unique, functional, and cute, but also meaningful.
When the products began to arrive in the hands of all of my favorite Youtubers, I couldn’t wait to see if the products were worth giving a shot. After watching many reviews, I noticed that everyone that tried the products loved them! Everyone really enjoyed the formulas, the packaging, the vibe, and were pleasantly surprised with how the products performed. From the videos, I noticed that the brand was aiming for products that appear natural on the skin and are simple to apply. Lately, I feel like the “no makeup makeup” look has been on the rise and this brand really is perfect for that.